Privacy Policy

Effective Date: September 21, 2026

Last Updated: September 21, 2026

1. Our Commitment to Privacy

Mitchem Tire & Auto (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website at mitchemtire.net (the “Site”), purchase tires or auto services, or otherwise interact with us.

2. Information We Collect

We collect information that identifies, relates to, or describes you (“Personal Information”) when you interact with our Site or shop services:

A. Information You Provide Directly

  • Contact Details: Name, mailing address, email address, and phone number.

  • Vehicle Information: Vehicle Year, Make, Model, VIN (Vehicle Identification Number), and license plate number.

  • Appointment & Order Details: Selected tire products, requested auto services, preferred location, and transaction history.

  • Payment Information: Payment card details (credit/debit card numbers, billing addresses) collected at checkout.

B. Information Collected Automatically

When you visit our Site, our web servers and integrated tracking technologies automatically collect data such as:

  • IP address, browser type, operating system, referring URL, and pages viewed.

  • Device details and interaction data collected via cookies, pixels, and web beacons.

3. Third-Party Integrations & Service Providers

To deliver seamless e-commerce, scheduling, and shop operations, we integrate trusted third-party software tools on our website:

  • TireConnect: Powers our online tire shopping tool and online scheduling. Information you input into TireConnect (such as vehicle information and order preferences) flows directly into our shop management system.

  • Tire Guru (Point of Sale): Serves as our central shop management system, managing customer account records, work orders, service histories, and automated communications.

  • Payment Processors: Online payments initiated through our TireConnect portal are securely processed via Tire Guru’s PCI-compliant payment gateway integration (powered by 360 Payments). Payment details are encrypted and processed off-site; Mitchem Tire & Auto does not store sensitive cardholder data on our website servers.

  • SiteGround & WordPress: Our website is built on WordPress and hosted securely by SiteGround.

4. How We Use Your Information

We use the information we collect to:

  • Fulfill orders for tires and auto repair services.

  • Process payments and issue invoices or receipts.

  • Schedule service appointments and send order status updates.

  • Send automated SMS text messages and email notifications regarding appointment confirmations, service reminders, or status updates.

  • Improve website design, functionality, and marketing campaigns.

  • Maintain data security, detect fraud, and fulfill legal requirements.

5. Text Messaging / SMS Disclosures

When you provide your phone number on our website forms, checkout pages, or scheduling widgets, you may opt-in to receive automated operational text messages (e.g., appointment reminders, estimate notifications, service updates) powered through Tire Guru.

  • Opt-Out: You can opt out of receiving text messages at any time by replying STOP to any text message you receive from us.

  • Messaging & Data Rates: Message and data rates may apply depending on your mobile carrier plan.

  • No Selling of Mobile Data: Mobile phone numbers collected for SMS consent will not be sold, rented, or shared with third parties for marketing purposes.

6. Data Sharing and Disclosure

We do not sell your personal information. We only share personal information under the following limited circumstances:

  • Service Providers: With vendor partners (e.g., TireConnect, Tire Guru, payment processors, SiteGround hosting, and marketing analytics partners) who perform operational or technical functions on our behalf.

  • Legal Compliance: When required by law, subpoena, court order, or to protect the rights, property, and safety of Mitchem Tire & Auto, our customers, or others.

7. Children’s Privacy

Our Site is not structured to attract or collect information from individuals under the age of 13. We do not knowingly collect personal information from children under 13.

8. Data Security & Storage

We employ physical, technical, and managerial safeguards—including SSL encryption, secure API integrations, and access controls—to protect your Personal Information against unauthorized access or disclosure.

9. Your Rights & Accessing Your Information

You may request access to, correction of, or deletion of the personal information we maintain about you. To update your contact or vehicle information, please email us at info@mitchemtire.net or call us at (417) 882-3100.

10. Contact Us

If you have any questions or concerns regarding this Privacy Policy, please contact us at:

Mitchem Tire & Auto

3100 S. Campbell Ave

Springfield, MO 65807

Email: info@mitchemtire.net

Phone: (417) 882-3100

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