Effective Date: September 21, 2026
Last Updated: September 21, 2026
This Cookie Policy explains how Mitchem Tire & Auto (“we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit our website at mitchemtire.net (the “Site”). This policy should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your computer, smartphone, or tablet by your web browser when you visit a website. They allow the Site to remember your device, track navigation preferences, and deliver smoother online interactions (such as storing tire selections in your shopping cart).
2. How We Use Cookies
We use cookies, web beacons, pixels, and scripts on our Site to:
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Ensure core website features (like tire lookup, online scheduling, and account checkout) function securely and correctly.
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Analyze website performance, user traffic, and popular service areas.
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Measure the effectiveness of our online advertisements and promotional campaigns.
3. Types of Cookies We Use
A. Strictly Necessary Cookies
These cookies are essential for navigating the Site and using core features, such as our online tire store (powered by TireConnect) and secure checkout portals. Without these cookies, services like tire purchasing and appointment booking cannot function.
B. Analytics & Performance Cookies
We use analytics cookies, primarily Google Analytics 4 (GA4), to collect anonymous information about how visitors use our Site—such as pages visited, time spent, and error pages encountered. This helps us optimize site performance and user experience.
C. Advertising & Marketing Cookies
We and our digital marketing partners use pixels and ad tracking tools to serve relevant advertising and measure campaign performance across third-party platforms:
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Google Ads: For conversion tracking and remarketing based on tire searches or service interest.
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Meta (Facebook & Instagram) Pixel: For audience building, campaign measurement, and retargeting relevant auto repair services.
4. Third-Party Service Providers
Tracking technologies on our Site may be deployed by our operational and marketing partners, including:
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TireConnect: For vehicle/tire selection and cart persistence.
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Google (Analytics & Google Ads)
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Meta (Facebook & Instagram)
5. Your Choices & Cookie Controls
You have the right to control how cookies are set on your device:
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Browser Settings: Most web browsers allow you to manage or disable cookies through their settings menu. Rejecting strictly necessary cookies may impact website functionality (such as online booking or tire lookup).
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Ad Industry Opt-Out Tools: You can opt out of interest-based advertising through industry opt-out portals:
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Platform-Specific Opt-Outs: You can adjust ad settings directly within your accounts on Google and Meta.
6. California & State Privacy Rights
Residents of certain states (including California under CCPA/CPRA) have the right to opt out of the “sale” or “sharing” of personal information for targeted cross-context advertising. Third-party marketing cookies on this site may constitute a “sharing” of data under applicable statutes. To exercise your right to opt out, email us at info@mitchemtire.net with the subject line “Do Not Sell or Share My Information”.
7. Updates to This Policy
We may update this Cookie Policy periodically to reflect changes in technologies, legal requirements, or operational updates. Please revisit this page to stay informed.
8. Contact Us
If you have questions regarding our use of cookies, please contact:
Mitchem Tire & Auto
3100 S. Campbell Ave
Springfield, MO 65807
Email: info@mitchemtire.net
Phone: (417) 882-3100